AI for Business Development, Marketing & Sales
2-Part Workshop is held Wednesdays
December 2 & 9
1 – 5 PM EST
Member: $900 Non-Member: $1,100
About this Workshop
AI for Business Development, Marketing & Sales is a hands-on, facilitator-led workshop designed for construction business development, marketing, and sales teams who want to use artificial intelligence to support proposals, pipelines, and market positioning.
This two-part, live-virtual workshop focuses on applying AI inside real pursuit and marketing workflows, not generic content generation. Participants explore how AI can assist with proposal development, RFP responses, messaging consistency, and differentiation while maintaining strategic control and brand integrity.
Through guided drafting, structured critique, and collaborative review, attendees work directly within realistic proposal and pursuit scenarios. The second session expands into pipeline support and marketing enablement, with participants beginning to build a proposal-focused AI assistant tailored to their organization’s processes.
By the end of the workshop, participants will leave with reusable proposal tools and workflows they can continue refining to support revenue-generating work.
Workshop Outcomes:
- Apply AI to proposal and RFP workflows
- Use AI to improve messaging consistency and differentiation
- Practice guided drafting and structured critique techniques
- Explore AI-supported pipeline and pursuit coordination
- Begin building a proposal-focused AI assistant
- Develop reusable proposal tools and templates
- Leave with workflows that support real revenue-generating work
Who Should Attend: This workshop is designed for business development, marketing, and sales professionals working in construction companies, including pursuit managers and proposal teams. Participants should have experience supporting proposals, marketing, or business development efforts.
*No technical or AI background is required.
Technology and Participation
For the classroom:
- Please have Zoom downloaded.
- Computer with dual monitor preferred.
- Laptop or desktop computer (phones or tablets are not recommended for this workshop)
For participation:
- Camera, either built in or added on and ready to stream to the classroom.
- Headphones or earbuds with microphones are preferred.
- Computer/device mic and speakers are ok if in private, quiet room.
- Each student should be on their own computer/laptop, if possible.
- Access to at least one AI tool (e.g., ChatGPT, Gemini, Copilot or Claude)
- Sample business development or marketing materials (e.g., past proposal, RFP, qualifications package, pursuit messaging, or marketing content you regularly work with)
Primary Venue
Classes are held in a live virtual classroom using Zoom.
Featured Speakers
Zach Giglio
GCM|CEO